Every salty snack I see in the grocery now proudly announces that it uses "sea salt."
I'd never seen this on any package five years ago. They used to just say "salt."
I know that marketing is rife with copycats. When one product hits on something big, suddenly they all start doing it.
Ever since the Old Spice Guy got popular, lots of commercials now feature quirky spokespeople making nonsensical, choppy pronouncements.
So I have three questions.
Is "sea salt" the kind of salt these products always used, but they just didn't call it that? In other words, is this explosion of sea salt just a labeling phenomenon?
Or, has sea salt itself suddenly become the Next Big Thing in snacks, and whatever they used before-- rock salt? lake salt? underground gnome salt?-- has become obsolete or too expensive?
And my third question-- what's going to be the next big ingredient that they will use to sell snacks?
"Tear Salt & Chipped Molasses!"
Made from the tears of beautiful Danish children who harvested the molasses